Unique Strategies

Unique Strategies

A clean, conversion-focused single-page website designed to bring the Unique Strategies brand to life online, streamline enquiries, and support structured lead follow-up through HubSpot.

The Challenge

Unique Strategies needed a professional online presence that clearly communicated their offering and positioned the business as credible, strategic, and easy to engage with. Prior to the project, there was no central platform to capture enquiries, book discovery calls, or track potential clients in a structured way.

The challenge was to create a website that:

  • Clearly explained the service offering without overwhelming visitors
  • Encouraged users to take action through clear calls to action
  • Integrated directly with HubSpot for lead tracking and follow-ups
  • Reflected the brand’s strategic, no-nonsense approach

The site needed to feel clean and confident, while quietly doing the work of capturing and organising leads behind the scenes.

Our Approach

We started by understanding the Unique Strategies offering, target audience, and how potential clients typically engage with consultancy services online. The focus was on clarity, trust, and conversion rather than unnecessary visual complexity.

A single-page structure was chosen to keep the journey simple and focused, guiding visitors from introduction through to action without distractions. Content was structured to answer key questions quickly while reinforcing credibility and expertise.

The website was built in WordPress using Avada, providing flexibility and ease of management. Alongside the build, we embedded HubSpot booking and enquiry tools directly into the site, ensuring that every interaction was captured and logged automatically.

Finally, we connected the website to HubSpot using Zapier, allowing enquiries to flow directly into the CRM so leads could be tracked, followed up, and managed efficiently.

What We Delivered

Conversion-Focused Single-Page Website

A clean, modern single-page website designed to guide visitors towards meaningful actions.

  • Clear page flow with strong calls to action
  • Fully responsive across desktop and mobile
  • Brand-aligned design and layout

HubSpot Booking & Enquiry Embeds

Integrated HubSpot tools to simplify lead capture and appointment booking.

  • Embedded booking forms for discovery calls
  • Enquiry forms connected directly to HubSpot
  • Reduced friction for potential clients

Automated Lead Capture & CRM Setup

All website enquiries are captured within the website and organised automatically in Hubspot.

  • Enquiries logged directly into HubSpot deals
  • Structured lead data for easy follow-up
  • No manual data entry required

Zapier Automation

Automation connecting the website and CRM to keep everything in sync.

  • Website submissions processed automatically
  • Leads assigned and tracked correctly
  • Reliable data flow between systems

The Result

The finished website gives Unique Strategies a clear, professional online presence that supports lead generation and client engagement without unnecessary complexity.

  • Clearly communicates the service offering
  • Encourages enquiries through strategic calls to action
  • Captures and tracks leads automatically in HubSpot
  • Supports consistent follow-up and business development

The result is a focused, conversion-driven website that works quietly in the background while the business focuses on delivering strategic value to clients.

What This Means For Unique Strategies

Professional Online Presence

A polished website that builds credibility and trust from the first visit.

Easier Lead Management

All enquiries are captured and organised automatically in HubSpot.

Better Conversion Flow

Clear and consistent calls to action guide users towards booking and enquiring.

A Website Built to Scale

The website and CRM system are setup and ready to support future growth.

Client Feedback

“testimonial to go here…”

Darren – Owner

Ready To Go?

Tell us about yourself

Just a few details so we know who we’re chatting with and how to get back to you. Nothing complicated, just the basics to start the conversation.

First Name
Last Name
Email Address
Company Name
Phone Number

Project information

Tell us a bit about what you’re looking to do. The more context you can share, the better we can understand your project and suggest the right next steps.

How can we help you?
Ideal Completion Time
When's Best To Speak To You?
Current Website URL (If Applicable)
Additional Information